Privacy Policy.

Last updated: July 29, 2026

Fish Premier HVAC LLC ("we", "us", "our"), doing business as Fish Premier HVAC, respects your privacy. This policy explains what information we collect through our website (fishpremierhvac.com) and services, how we use it, who we share it with, and the choices you have. It applies to information we collect when you visit this site, call, text, or email us about HVAC service in the Dallas-Fort Worth area.

Who We Are

We are a licensed Texas HVAC contractor (TX LIC# TACLB99535E) located at 2008 Bernese Ln, Fort Worth, TX 76131. Contact us at (214) 417-4684 or david@fishpremierhvac.com.

Information We Collect

Information you give us. When you contact us, request service, join our membership program, apply for financing, or apply for a job, we may collect your name, phone number, email address, service address, and details about your request or application.

Information collected automatically. Our website may use analytics tools (Google Analytics via Google Tag Manager when configured) to understand how visitors use the site — pages visited, approximate location (city level), device and browser type, and how you found us. Our forms use Google reCAPTCHA Enterprise to block spam. Some pages may embed Google Maps or third-party financing/commerce widgets; those providers may set their own cookies subject to their privacy policies.

How We Use It

We use your information to respond to inquiries, schedule and perform service, provide estimates, process payments, communicate about your account or application, honor warranties and membership benefits, and improve our website and marketing. We do not sell your personal information for money.

Sharing

We share information with service providers who help us operate — for example our website platform (CI Web Group), scheduling and CRM tools, payment processors, financing partners such as Optimus Financing and GoodLeap when you apply, manufacturer warranty portals, and analytics/advertising measurement tools — and as required by law. Analytics and advertising cookies may constitute "sharing" for cross-context behavioral advertising under the California Consumer Privacy Act as amended by the CPRA; you can opt out of that sharing as described in Your Privacy Choices below.

Text Messages (SMS)

If you check the SMS consent box on one of our forms, you agree to receive informational and service-related text messages from Fish Premier HVAC at the number you provided (for example appointment reminders and service updates). Consent is not a condition of purchase. Message frequency varies; message and data rates may apply. Reply STOP to opt out at any time or HELP for help. We do not share your mobile number or SMS consent with third parties or affiliates for their marketing purposes. See also our Terms of Service.

Cookies & Analytics

Our site uses cookies for functionality, analytics, and advertising measurement. A consent banner lets you accept or decline non-essential cookies, and your choice is remembered on return visits. We also honor the Global Privacy Control (GPC) browser signal: when your browser sends GPC, advertising and analytics cookies and signals are disabled automatically, with no action needed from you. You can additionally control cookies through your browser settings; the site works with cookies disabled.

Payment Security

We never collect or store credit or debit card numbers on this website. When you pay for service or apply for financing, card details are entered directly with our payment processor or financing partner (such as Optimus Financing) through their secure, PCI-compliant hosted pages or redirects. We receive confirmation of payment or credit decisions — not your card number.

Your Privacy Choices

Your California Privacy Rights — Do Not Sell or Share My Personal Information. This section applies to California residents under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA); we extend the same choices to any visitor regardless of residency.

Categories of personal information we collect: identifiers (name, phone number, email address, service address) that you submit through our forms or provide by phone; and internet activity information (pages visited, device/browser type, approximate location) collected by analytics tools such as Google Analytics / Google Tag Manager when those tools are in use. We do not collect sensitive personal information, biometric data, or precise geolocation on this website.

Selling and sharing: we do not sell personal information for money. Like most businesses that use analytics and advertising measurement cookies, our use of those tools may be considered "sharing" personal information for cross-context behavioral advertising under the CPRA. You have the right to opt out of that sharing.

How to opt out:

• Use Opt Out of Non-Essential Cookies (or equivalent) on the cookie banner — your choice is saved and re-applied whenever you return; or
• Open Your Privacy Choices from the cookie banner preferences and reject analytics cookies; or
• Turn on the Global Privacy Control (GPC) signal in your browser or a browser extension — we honor GPC automatically; or
• Contact us at david@fishpremierhvac.com or (214) 417-4684 and we will apply your opt-out request.

Right to know, delete, and correct: you may request a copy of the personal information we hold about you, ask us to delete it, or ask us to correct inaccurate information. We verify requests using the contact details already associated with your record and respond within the time required by law.

Non-discrimination: we will never deny service, charge a different price, or provide a different level of service because you exercised any of these privacy rights.

To exercise any of these rights, contact Fish Premier HVAC LLC at david@fishpremierhvac.com, call (214) 417-4684, or write to us at 2008 Bernese Ln, Fort Worth, TX 76131. An authorized agent may submit a request on your behalf with written permission.

Data Retention

We keep customer records for as long as needed to provide service, honor warranties, meet tax and legal obligations, and resolve disputes, then delete or anonymize them.

Children's Privacy

Our website and services are directed to homeowners and businesses, not children. We do not knowingly collect personal information from anyone under 16.

Changes to This Policy

We may update this policy from time to time. The "Last updated" date at the top reflects the most recent revision; material changes will be posted on this page.

Contact

Questions about this policy or your privacy rights? Call (214) 417-4684, email david@fishpremierhvac.com, or write to Fish Premier HVAC LLC, 2008 Bernese Ln, Fort Worth, TX 76131.